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“The brand DNA remains the same, but just being sat in London is so different from being sat in New York or Tokyo. “We’re able to create a whole range in London, for example,” Westland explained to Complex over Zoom. Building on the label’s motto that “wealth is of the heart and mind, not the pocket”, BBC EU-under the helm of Creative Director Ross Westland-is committed to exploring cultural scenes from the ground up.
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Last year, Billionaire Boys Club announced its European arm as a standalone brand. Still going strong some 16 years later, the BBC brand has become a staple in hip-hop and beyond, with HQ’s in Tokyo, NYC and London. No part of this book may be reproduced in any form by any electronic or mechanical means without prior permission in writing from the publishers.With roots in high fashion, music, design and alternative youth culture, multidisciplinary artist Pharrell Williams and Japanese streetwear pioneer Nigo decided to join forces and create a luxe-streetwear imprint, Billionaire Boys Club, in 2005. James Dridi, Shingo Arai, Tal Cooperman, KB Lee, Haroshi, Sky Gellatly, Zaki Benaïssa, Emeric Tchatchoua, The Void. Woo, Pedro Winter, Kubo, Kiri, Loic Villepontoux, Nico Guardalabene, Daniel Arsham, Austin Snyder, Poggy, John Brotherhood, Sam Hodgkinson, Peter Jansson, Johan Undén, Mathieu Van Damme, Rocky Xu, Ami Celli, Omar Quiambao, Leo Eicher, Mike Cherman, Andrew Richardson, Clovis Bataille, Verdy, Paulo Calle, Daniel DeSure, Jean Philippe Lalonde, Gabriele Casaccia,
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Julie Duplain, Chantal Dupouy, Pascal Candela, Sarah Andelman, Hami Delimi, Adrien Plas, Clea Irving, Matt George, Julien Schneubel, Mathieu Plenier, Anto Cerminara, Romain Sybillin, Magali Renner, James Chan, Leo Gamboa, Naoki Takenoshita, Sarah Colligan, Emily Manning, Alex Bahrami, Julien Cahn, Samir Krim, Michael Faso, Brian Donelly, Michelle Bonomo, Krzysztof Rodziewicz, Eddie Cruz, Ilias Panayiotou, Haroshi, Angelo Baque, Edison Chen, Kevin Poon, Nicolai Marciano, Todd Kramer, SK Lam, Easy Otabor, Teddy Santis, Alec Banks, Maxime Van Melkebeke, Lee Spielman, Hiro Oda, Yuta Hosokawa, Marita Gurcciani, Nigo, Dan Doyle, Hikmet Sugoer, Adrian Douzmanian, Silas Adler, Monica Suh, Justin Sanders, Pres Rodriguez, Guillaume Salmon, Chris Gibbs, Ronnie Fieg, Austin Scotti, Dr. Pascua, Marton Perlaki, Dan Regan, Christian Richard Rice, Andrew Richardson, Wilson Sanchez, Yulya Shadrinsky, Kisshomaru Shimamura, Giovanni Solis, Moritz Tibes, Isa Van Baars, Paul Ward, Thomas Welch, Adam Zhu. Amber Asaly, Tommy Boudreau, Bolade Banjo, Asger Carlsen, Juliette Cassidy, Ahmed Chrediy, Julian Cousins, Tobias Faisst, Gustav Karlsson Frost, Satoshi Fujiwara, Marcus Gaab, Kevin Gonzalez, Haroshi, Charles & Louise Helleu, Nikolaj Holm Møller, Austin Hunkins, Andrew Jacobs, Jordan Keyser, Mike O’Meally, Dexter Navy, Lucka Ngo, Kaidan C.